Lauren Smith

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  1. You'd be hard-pressed to find an industry more driven by trends than the apparel market. Every year something new is in and something old is out, and it's up to brands to predict these trends accurately and swiftly, or they could miss out on capitalizing on the latest and greatest. Keeping up with fashion trends can be challenging for brands and manufacturers for a variety of reasons, the most evident being the rate at which these trends come and go. The thing is, understanding what your customers are looking for months in advance will allow you time to produce a line and get it on shelves fast. Here are a few tips to help you stay ahead of the curve and design and deliver products that stay on top of trends. Leverage Data Analytics If you want to stay on top of the trends, you need to have a pulse on what your target customers are looking for and what they want to purchase in the coming months. To do this, your data analytics system should cover multiple channels and be highly targeted. You should know or identify exactly who you're designing products for and then you can start looking at what this segment is most interested in. While in the past learning this information was challenging, the digital age makes it simple as long as you’re plugged in and paying attention. Utilize data from your social media channels to see what your target audience is talking about, what they’re wearing, and what they’re searching for from the clothing industry as a whole. Be Agile While knowing what your customers want and predicting the next trend is important, if you aren’t able to produce your goods quickly, you could miss the boat. Working with domestic US clothing manufacturers with short lead times and quick manufacturing processes will help you get your products out there just in time to capitalize on the trend. Make Your Brand an Experience Understanding the current market and producing garments is only part of the equation. Even with the best products you still need to compel your target customers to purchase from you and not a competitor. To do this, you need a strong brand that highlights the consumer experience. Your e-commerce platform should be optimized for shoppers with an integrated social media and marketing strategy that drives visits to your online store. People should care about your brand and connect with it either online, in-store, or both. Whether you have an existing brand or are just starting up, investing in your brand and marketing channels can be just as important as the products themselves. Work with a Full-Service Clothing Manufacturer It’s possible to create a trendy short-run product line while working with separate manufacturing partners and handling the marketing and digital integration with another firm or on your own. But, working with full-service clothing manufacturers like Indie Source makes the entire process seamless and saves you time, headaches, and costs. Instead of having to find and negotiate with suppliers, designers, and manufacturers individually, you can go to one place and work with experts in the fashion industry from start to finish. About Indie Source Indie Source is among the top clothing manufacturers in the USA as they offer full-service clothing manufacturing to help you go from idea to finished product. They work with a variety of people and brands from individuals with an idea who are new to the fashion industry to established brands. Either way, you'll receive their full attention as you create your product line together. From development to manufacturing through the marketing phase, you can count on Indie Source to help guide you on the best path forward. The company is based in the fashion district of downtown LA and has an experienced team of designers, domestic manufacturing partners, and in-house fashion marketing experts to help you bring your vision to life. Learn more about Indie Source’s innovative approach to domestic manufacturing at
  2. A pop-up shop is essentially a short-term retail location where brands and businesses sell a (sometimes exclusive) run of products typically for as long as a week or as short as a day. In recent years, major fashion brands, artists, and others have used pop-up shops to drive attention and sales for their brand with great success.With that in mind, if you're a smaller clothing brand or are just starting your line, are there benefits to launching your own pop-up shop? The answer: absolutely. Here are a few reasons why emerging and established clothing brands alike should consider it.Reach New CustomersPop-up shops are a fantastic tool for generating buzz and getting people talking about your brand. There are tons of websites and blogs online dedicated to finding pop-ups in major cities, and if you market your pop-up well, you can get the attention of bloggers, journalists, and spark a social media wildfire. This can't happen on its own, so make sure you're working with the best full-service clothing manufacturers that will help create digital assets for your brand and provide you with advice for marketing your brand and pop-up shop.Create Excitement Around Your BrandPeople love flash sales and limited-time offers. It creates a "fear of missing out" type of urgency, and when the rules of supply and demand come into play, consumers will take action. As it’s only open for a short while, a pop-up shop can drive excitement toward your brand as it creates a short shopping event—driving customers to make a purchase before the shop closes. With the right marketing behind the pop-up to raise awareness beforehand, you could potentially see a line around the block of eager fashion fans ready to buy up everything you have in stock.Limited Financial RiskA part of the appeal of opening a pop-up shop is the limited financial risk. Because it’s temporary, you can avoid paying for a long-term lease in an expensive area and can instead rent a space for a day to a week in well-known shopping districts with tons of foot traffic. Additionally, if you aren’t quite ready to invest in a large order of merchandise, you can test the market by working with US clothing manufacturers to produce a smaller order of your merch to test the demand. If it’s a success, you can scale your line.If you find that consumers aren’t responding well, then you can go back to the drawing board or modify your product with money still in your pockets for the next test. Ensure you’re working with a full-service apparel manufacturer and fashion consultancy so they can offer support for your brand every step of the way. Having design, manufacturing, and marketing handled by one experienced full package manufacturer will also save time if you ever need to reassess your product.Create a One-Two Online-Retail PunchMany clothing consumers like to try on the product prior to purchase or before ordering it online. People often want to touch the material and experience the product firsthand to make sure that it meets their standards and fits well. Even so, selling online offers convenience for the retailer and consumer.So to compete, consider opening a pop-up shop as well as selling items online. This lets you to sell your products on the web to a wide market while also allowing you to engage with customers offline for the perfect one-two punch. Even if potential customers don’t make a purchase at the pop-up shop, with a memorable experience and quality products, you can point them to your online shop where they can make a purchase later down the road.About Indie Source Indie Source is one of the top full-service clothing manufacturers in the USA as well as a fashion consultancy for new and established brands. Whether you have experience in the fashion world or have an idea to create your own label but are unsure how to start, they’re here to help. Indie Source has a dedicated team to help you develop your brand, manufacturing partners to produce high-quality products, and a marketing team that will help you create a strategy to promote your new line. Based in the Los Angeles fashion district, you can trust their experience and in-house team to bring your vision to life.To learn more about Indie Source, visit Indiesource.comOriginal Source: